2025 Black Friday & Cyber Monday Guide

It’s here – the biggest wellness savings event of the year!

Black Friday + Cyber Monday is my favorite time of year to stock up on tried-and-true staples, grab something new I’ve been eyeing (at a discount), and share the brands I have personally vetted and love.

Below you’ll find every deal, all in one place, organized by brand so you can easily browse, shop, and save. I’ll continue updating this post with additional sales as brands release their offers – so feel free to bookmark this page and check back!

True to who I am, almost everything below falls under the category of wellness, from non-toxic personal care to non-toxic home products.

Before you add to cart, let this be your gentle reminder that you can enjoy good health without making a single purchase. Don’t be discouraged by what you don’t have. Instead, know that wellbeing is mostly a product of commitment to the basics – eating real food, managing stress well, prioritizing sleep, moving your body, and connecting with loved ones.

Happy nourishing, and happy saving! 

Top Picks from Taylor

TAYLOR DUKES WELLNESS

TDW is running a 20% off sitewide (including new subscriptions) sale starting 11/28 through 11:59 pm PST on 12/1. Stock up on year-round faves like our detox bath, protein powder, electrolytes, and mold-free coffee – or even seasonal favorites like Organic Hot Chocolate, Pumpkin Spice Protein, and Candy Cane Protein! If you’re not sure what products might be best, our team can help you here.

Home

CARAWAY

The non-stick, non-toxic pans I have and love in my new home – they’re so beautiful, I’m happy to keep them in sight! I’ve also transitioned all of my bakeware to Caraway. In addition to all things non-toxic and non-stick, they make a butcher block that is so beautiful I literally ditched all of my cutting boards and just use these instead. They’re offering 25% off sitewide using code TAYLORDUKES for a limited-time. 

SAVVYREST

Savvyrest is offering 20% off all products with code BLACKFRIDAY for a limited-time. We love their organic mattresses, pillows, and waterproof mattress protector (a must-have for kids’ beds). I use their comforter inserts for literally every single bed in my home. 

CANOPY

Canopy has my favorite bedroom humidifier – made to keep mold away and for easy cleaning. You can use my link to begin shopping the sale right now, or public Black Friday deals begin November 26, offering up to 50% off products from humidifiers to bath tub filters (we have and love!) to wellness bundles. Perfect for cleaner indoor air through the dry season ahead.

AVOCADO

Avocado products are Greenguard Gold Certified for low emissions and Formaldehyde-Free Claim Verified – and currently on sale for up to 20% off! What I personally use in my own home: 1 twin mattress, several pillows, 1 king mattress, and a 3-inch King mattress topper for my master bed (great for side sleepers!). 

BOLL AND BRANCH

Their biggest sale of the season starts November 24th, and they’re offering 25% off sitewide. Use code TAYLORDUKES. I personally use their sheets, duvet sets, quilts, and bed blankets for the master bed as well as both of my boys’ beds. 

BRANCH BASICS

I’m a Branch Basics OG! I use their laundry powder, oxygen boost (non toxic bleach swap) and their cleaners for my entire house. Everything from kitchen to toilets to windows to floors! Their Black Friday Sale runs from November 28 through December 1, and they’re offering up to 25% off bundles and 20% off everything else. Use code TAYLORDUKESWELLNESS. 

VEGO GARDEN BEDS

I’m so obsessed with these reasonably-priced garden beds. I personally have the white/pearl ones, and they are as beautiful as they are high-quality. Their Black Friday and Cyber Monday Sale runs now through December 7th, featuring up to 50% off using code TAYLORDUKES. 

Biohacking

HIGHERDOSE

Their PEMF mat literally changed my life and saved my sleep after brain surgery – it’s been my go-to tool for relaxation and pain relief. 

This top biohacking brand is offering 20% off Hero technologies and body care using code BFCM2025. In their biggest sale of the year, they’re also offering 30% off bundles (best-sellers, stacked for optimized results), no code needed. 

Starting November 26, shoppers who spend $400+ will receive a free set of Cryo Cubes + Tongue Scrapers (available while supplies last – US only). 

SUNLIGHTEN

This is the sauna brand I personally have and love in my own home (I’ve been rolling with them for over 5 years!) – I have the mPulse 2-seater. Early Access sales run from now through November 26, and Black Friday sales run from November 27-30. Both offer up to $2,200 off + FREE shipping + FREE gift with purchase using code TAYLORDUKES. 

LUMEBOX

My favorite portable red light device that I use for sore feet, headaches, join pain, anti-aging, wound healing, and beyond will go on major sale Black Friday, but the sale ends on Sunday due to inventory – they will likely sell out! No code needed. 

TECH WELLNESS

Your one stop shop for all things healthier technology. The sale goes live on Black Friday. My top three purchases would be their low EMF Wifi router, EMF-free headphones, and Wifi kill switch.

Wellness + Personal Care

PRIMALLY PURE

My holy grail and absolute favorite non-toxic skincare and personal care brand. For everything from facial serums to body wash to deodorant and beyond. I’ve been rolling with PP for about a decade. 

My fave products: candles (best non-toxic candles I’ve tried), plumping skin line, natural deodorant, cleansing oil (every night for removing makeup), sunscreen (my favorite I’ve ever tried). 

You can gain early access to sales using my link and code TAYLORDUKES25 from November 24 – November 25 only for 25% off sitewide!

Public Black Friday Sales run November 27 to December 1. They’re offering 20% off + free shipping sitewide. Discount auto-applies.

TOUPS & CO

Obsessed with their lip gloss – it’s the first product of theirs that got me hooked! Their mascara, eyeliner, and foundation are also my personal makeup staples. Non-toxic and better than any conventional brand I’ve tried – they’re offering 20% off sitewide from November 20 through December 1 using code BLACKFRIDAY25. 

ALEAVIA

I’ve been using Aleavia products for 5+ years, and I absolutely love their plain body wash throughout the year. Around the holidays, I also love their Cranberry and Winter Mint Bliss washes and lotions. Pro tip: Grab an unscented travel body wash. It’s the perfect size. The sale starts November 28 at 8 am. Use code BF25 for 30% off.

NEEDED

Now is the time to lock in your prenatal or multivitamin game. If you’re TTC, I highly suggest their Starter Plan. Their prenatal is excellent Needed is offering 25% off your first subscription order with code HOLIDAY25 now through December 7.

OSEA

Non-toxic personal care with total spa vibes. Osea is luxurious for both using and for gifting! My fave is the Undaria collection, especially the scrub and body oil. From November 21 through December 1st, use code TAYLORDUKES10 for spend more, get more savings: 

• Spend $125 → 4 free gifts ($70 value)
• Spend $175 → 6 free gifts ($118 value) + Full-Size Hyaluronic Lip Oil Booster + OSEA Bag Charm
• Spend $225 → 7 free gifts ($166 value) + Full-Size Ocean Cleanser

CLEARSTEM

Non-toxic personal care, especially for acne-prone girlies. Even for those who don’t struggle with acne, my favorite products are Clearity and CellRenew. This is their biggest sale of the year. On November 28th, they’re offering 28% off sitewide. From November 29-30, they’re offering 26% off sitewide. If you’ve struggled with acne-prone skin, this is a great, clean option. Use code TAYLORDUKES. 

ACTIVE SKIN REPAIR

Toxin-free gels and sprays for scrapes, bumps, and boo-boos. I keep these in my purse at all times because, well, two boys! For Black Friday, they’re offering buy 2, get 1 free on any product. The sale runs November 28 through December 2. Use code TAYLORDUKES. 

EARTH MAMA

Earth Mama has the most gentle and effective salves, lotions, and homeopathic remedies for all things baby and mama. I always gift their products to new and expecting mama. Now is the time to stock up for gifts throughout the year! They’re offering 30% sitewide with code BETTERTHAN30 from November 24 through December 1.

Clothing

PACT

The most reasonably-priced organic cotton apparel for basics and beyond. Pact has my new go-to non toxic leggins, and my husband’s non toxic underwear of choice. We also have socks, robes, and everyday staples that we love. Right now they’re offering up to 40% off on their site.  

MATE THE LABEL

Elevated, organic basics that are super cozy but still feel put together. MATE is taking up more and more space in my closet because their high quality pieces are so well made. They are currently offering 30% during their biggest sale of the year. 

QUINCE

Quince Pajamas and Organic Cotton Cardigans are two items I endlessly wear on repeat. I have the pajama set in both flax and blue pinstripe, and I even style it up with tennis shoes and a cute hat or cardigan to wear out and about! The sweater is an organic staple piece I wear on repeat. The prices at Quince are so reasonable, and the products are high quality. Not fashion, but they have amazing bedding, too! So many amazing natural fiber and organic options.

Foodie + Cook

FOND

My all-time favorite bone broth and tallow-based cooking staples are on major sale. Now is the time to stock up. FOND launched their Thanksgiving Shop, now through November 26 – with three curated bundles 15% off through 11/26. Their Pre-Thanksgiving Sitewide Sale runs now through November 19, with 15% off sitewide. All using code TAYLORDUKES. 

Finally, during their Black Friday sale, which runs November 29 – December 1, they’re offering up to 20% off sitewide – the more you spend, the more you save, using code TAYLORDUKES : 

• Tier One: Spend $75+, get 10% off
• Tier Two: Spend $125+, get 15% off & free shipping
• Tier Three: Spend $175, get 20% off, free shipping and a box of tallow minis

PALEOVALLEY

Stock up on their snacks, bars, sticks, and more – these are my family’s favorite beef sticks! They’re offering up to 35% off + free gift for life from November 28 – December 5. No discount code necessary.

PIQUE

My favorite triple-tested-for-purity teas are 20% off for life on all new subscriptions – honestly the best deal I’ve ever seen them run! Matcha and Jasmine are on my personal subscription. 

SKOUT

My family’s favorite super clean, lower sugar, organic snack bars! They also have the best, cleanest cookies, which are a total mom hack to always have at-the-ready. Skout is offering 25% off all orders or 30% off orders $100+ using code TAYLORDUKES. 

SERENITY KIDS

Pouches you can actually feel great about feeding your kids! Sales start on November 24 with 25% off pouches (their steepest discount!) and continues Tuesday through Friday (11/25-11/28) with 20% off sitewide. On Cyber Monday, they’re offering tiered savings:

• $5 off $50+
• $10 off $75+
• $20 off $100+